Chivas redefining luxury for the modern whisky drinker

Challenge

Redefined the classic luxury whisky brand who were still popular in multiple global markets (Brazil, USA, Hong Kong, UK & NZ) across an older generation but failing to reach a younger generation. The campaign needed to support their change in design, shift in strategic focus and make Chivas the go to brand for multiple key consumption moments. 

Execution 

Working with the most cutting edge, luxury focussed and artists, creators, content producers and photographers around the globe on projects that capture the heart of the brand, produced for the next generation of whisky drinkers under the “new faces of Chivas.” Focussing on key gifting opportunities, new product design and the best occasions for the perfect pour and retrofit this to differing drinking behaviours globally.  

Result 

Reaching over 2.7m+ users globally 3x higher engagement levels than the rest of their content on their own channel, making their social channels more engaging YOY by 300%. Resulting in follower growth attracting new younger and more engaged audiences.