Air Wick’s VIPOO Secret Santa

Challenge

Re-launch Air Wick’s pre-poo toilet spray VIPoo, the go to product for embarrassment free pooing. Problem is, the topic surrounding the product is not one people broach readily, the task to create a campaign to tackle the stigma appealing to a broad audience.

Execution 

Using comedy to cut through and convey situations that resonate with the audience, creating a series of videos with creator talent that make light of the situation talking around real life relevant awkward situations. These personalities brought these situations to life, reminding people that everybody poos! 

Result 

High levels of engagement and a campaign that reached over 4m+ in the UK, resulting in a 468%+ sales uplift in December 2017.