Bumble #myloveisblacklove

Challenge

Create social noise and amplify the hard-hitting conversations around Black Love and Black History Month.

Execution

Celebrating Black Love in all its forms with key black creators in Britain, who each described what Black Love means to them. Dropping videos daily from different influential voices throughout October 2020, Black History Month to keep the conversation going and inspire positive amongst audiences.

Result

2.6M+ organic impressions and unique reach of 1.4M people in the UK. Creating high levels of engagement with over 140K+ engagements both inside and outside of the Black community in Britain. Resulting in multiple awards, including recent DigiDay award win for Best Use of Influencer Marketing.