Tastemaking on TikTok with Deliveroo
Challenge
Produce always on content strategy for TikTok throughout 2021. Reaching key audiences, of students. families and young professionals in key areas of the UK.
Execution
Deliver content throughout the year across various objectives - restaurants, groceries, brand and partners. Resulting in a variety of highly engaging TikTok content.
Results
Delivering over 10M+ views in the UK across and over 200K+ engagements across all content and delivering 16K+ clicks to download page for potential Deliveroo users.
Comedically capturing those “CBA to cook” moments
Through always on offer for #TastyThursday, customers get 20% off selected restaurants. By creating a Thursday night Deliveroo moment, tapping into key insights around the fact that you “CBA to cook” leveraging funny creators to bring to life, resulted in a huge boost in awareness of this time and started the habit of users ordering their Deliveroo on a Thursday.
Simply ordering Groceries directly to your door!
Creating simple recipes around key points in the year such as Pancake Day, Halloween and Christmas to show how, quick, easy and fun it is to get groceries to your door with Deliveroo.
Pass the Roo at Xmas!
The greatest gift of all over Xmas is FOOD!!!! And how better to show this her the holidays than to gift the ones you love than a tasty treat.
Launching this through the help of creative talent from all walks of life to bring to life.