Bumble #DatinginDecember

Challenge

While many may have had high expectations for 2020, the reality of the year proved to be quite different. This was no truer than when trying to date and connect during the holiday season. The #DatingInDecember with Bumble campaign captured light-hearted social media content portraying the ‘Expectations vs Reality’ of the year.

Execution

Created a mixture of funny, emotive and useful dating advice. Encouraging people to feel confident, carefree and willing to date again at the end of 2020.

Results

The activation aimed to bring audiences an uplifting laugh as well as some inspiration during this time and helped the brand achieve over 1.6M impressions across the campaign and a 5% ER.