Deliveroo #PapaJohnsHacks

Challenge

Raising awareness of Deliveroo’s partnership with Papa John’s during October, better known as Pizza Month.

Execution

Creating fun, engaging, channel-specific content; engaging 8 creators across comedy, lifestyle and food challenging them to create the Ultimate (pizza is) life hack. Including the perfect reheat, enjoy pizza in the bath and how to get that extra CHEESE.

Result

The inherently watchable, sharable and engaging content drove over 1.5M views on TikTok, reaching 1.4M accounts, with 284K engagements over the course of the campaign.