Canon presents the M100
Challenge
Re-establish the art of the photo with the launch of the M100 with Canon. Reaching out to a milennial audience who have moved way from traditional cameras in favour of images captured on their smartphones.
Execution
Produced a series of aspirational films, based on the lives of creatives who use cameras as part of their daily lives. Featuring the M100 how each person used the cameras in their daily lives, including a Rinse FM DJ, Emerald Rose Lewis, tailored trainer designer Daniel Cordas and lifestyle vlogger Tasha Green.
Result
Drove strong campaign impact, content was adopted across 25 EMEA markets, repurposed and promoted to millions worldwide. Inspiring young people to consider the M100 and rediscover the love of capturing photos with a Canon camera.
Emerald Rose Lewis
Discover how generations of music and memories have formed the career and story of DJ Emerald Rose Lewis.
Daniel Cordas
Sneaker designer Daniel Cordas draws the inspiration for his unique designs on the street. He documents everything first with his EOS M100. Discover his story right here.
Tasha Green
Vlogger Tasha Green keeps a daily visual diary with the Canon EOS M100. This video invites you in to learn more about her adventures and passion for vlogging.