Co-op #FuneralMusic
Challenge
Encourage audiences to talk about their own death, as part of a campaign with Co-op Funeralcare, a difficult topic that over two thirds of people in the UK find difficult and will avoid at all costs.
Execution
The campaign centred on people picking and talking about their own funeral music, songs that they would play at their own funeral. Producing a series of videos, focussing on individual stories bringing an emotional touch to the survey data gathered by Co-op. Inspiring others to have tough conversations about what music will play at their own funeral.
Result
The campaign saw broad online coverage, the videos playing a key part in driving conversation around the topic with a 20%+ increase in engagement against the benchmark of the brands previous content.
Suzi Grant
Over 60’s blogger and writer Suzi Grant, vibrant personality, music lover, frequent festival goer and free spirit discusses her favourite music and importance of music in her life.
David Evans
Gentleman’s fashion writer and former lawyer, David Evans, discussed his music choices, noting that these have changed over his life. He looks back fondly on great memories through the power of music.
Jo Wimble Groves
Social media consultant and public speaker, Jo Wimble Groves, reflects on her life in music, from dance music to french jazz, an eclectic array of music for colourful tapestry of her life to date.