Doritos From A to BOLD

Challenge

Create a huge splash for Doritos with BOLD disruptive activity over summer. Partnering with a media partner to elevate and reach a wide Gen Z and Millennial audience. 

Execution 

The challenge was set for two YouTube stars to make it from Edinburgh to the Isle of Wight festival in 36 hours with no money … challenge accepted! Documenting the journey and sharing in a series of social videos with our production partners at UNILAD from Edinburgh to the Isle of Wight Festival and many places in between, with challenges along the way deciding how they got from one point in the country to the next.

Content was supported by UNILAD Doritos and the YouTuber themselves, ending with a live video show capturing the moment they made it to the festival. 

Result 

Video views across all campaign materials exceeded 3m+ organically and an additional 5m+ reach through paid activity to support with BOLD highly talked about content that exemplified the Doritos brand. 

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