FedEx ATP Partnership

Challenge

FedEx wanted to maximise their ATP Partnership to consumer audiences hosted at the O2 arena in London by creating original content to engage broader UK and European audiences. 

Execution 

Producing a host of challenge based content with freestyle tennis pro Stefan Bojic capturing his trick shot prowess and resulting in a social competition video, filmed to the backdrop of the O2 arena. Creating multiple assets, to pre-promote the competition, reveal the winner and create a bank of assets to reuse.

All accompanied with key CTA asking the audience to guess how many balloons he’ll pop in one of the videos, the winner received tickets to the ATP final. 

Result 

8m+ people reached with various pieces of content, the video was re shared going viral contributing to over 4m+ video views across all channels, 4k+ entries and one very lucky winner!